Video Specs

Required Assets

We recommend always providing both portrait and landscape videos for optimal scale and performance:

1. Video file [Both Portrait + Landscape]

  • Smartphone: 9:16, 16:9
  • Tablet: 3:4, 4:3

2. Companion banner

  • Smartphone: 1280 x 720, 720 x 1280 [max file size: 200kb]
  • Tablet: 1280 x 960, 960 x 1280 [max file size: 200kb]

*If your design team is unable to provide us with companion banners, we are happy to provide support

Video Dimensions

Smartphone: 9:16, 16:9

Tablet: 3:4, 4:3

For optimal user experience, we do not crop/stretch video assets to match the required partner dimensions by default. That is why we request for all four of the above video formats if you are running on both smartphone + tablet.

Supported media MIME types

We support most video files but recommend the use of .mp4 files.

Video Length

Recommended Length: 5 – 30 seconds

We have found 10-15 and 25-30 second videos to be the most effective. Many publishers treat 0-15 second videos as non-skippable. While some partners support video up-to 120 seconds, we strongly recommend the use of up-to 30 second videos for scalability purposes.

Best practices

– Do not end your videos with the icons of the app stores, as we’ll send the user directly to the app.

Video ad best practice example

Do not put the app store logos

Video ad best practice example

Prefer some “Order now” or “Open app” CTA’s

 

- Provide both portrait and landscape videos

Vertical video ad example

Portrait

Video ad best practice example

Landscape

 

Show exciting parts of the app that trigger an emotional response from the user

- Provide video end cards

Companion Banners (End Cards)

Remerge supports the use of companion banners (end cards) with the use of video. The following dimensions are requested:

Smartphone: 1280 x 720, 720 x 1280 [max file size: 200kb]

Tablet: 1280 x 960, 960 x 1280 [max file size: 200kb]

 

Here are downloadable templates for your creative team to create these banners :

   .psd

   .ai

 

If you would like Remerge to create your companion banners, please provide us with your brand’s assets and guideline (Logo, fonts, color palettes, etc.).

 

Companion banner examples:

Smartphone:

End card example

Smartphone landscape

End card example

Smartphone portrait

Tablet:

end card video

Tablet landscape

end card example

Tablet portrait

 

Tip : If you already ran campaigns in the past, your already existing static banners might be used as end cards !