Setting Up Postbacks and Creating Tracking Links

This guide will help you understand which actions are required from your side in order to activate the event stream from AppsFlyer to Remerge. Please don’t hesitate to contact your Account Manager should you have any questions.

  1. Select Remerge as a Media Source
    1. Log in to your AppsFlyer account.
    2. Select the app you want to activate the data stream and run a campaign for on the top left side.
    3. Make sure you switched on “Re-Targeting Measurement”
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    4. Click on “Media Source Configuration” under the “Configuration” section.
    5. Type in “Remerge” and click on our logo.
  2. Configure “Integration Parameters”
    1. Enter a campaign if you like.
    2. If you do have a deeplink scheme in place enter it in the Deeplink URL text field.
    3. Tick the “Re-targeting campaign” checkbox to add the parameter “is_retareting=true” to the Tracking Link
    4. Select the “Click Attribution Lookback Window”, that you have discussed with your Remerge Account Manager
    5. Check the “Enable” box to send all launch events to Remerge           
    6. The URL in the box “Tracking Link” needs to be sent to your Remerge Account Manager
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    8. In case you want to use a OneLink Tracking-URL make sure the media source is remerge_int (To be entered in the marked textfield)
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  3. Configure “In App Events”
    1. Select the “In App Events” tab.
    2. From the “Send In-App events to Remerge” drop-down menu, select “All in-app events (To enable: Re-targeting, optimization, PPE).”
    3. Select either “Map all SDK events” or a specific event you want to forward to Remerge
    4. NOTE: If you select “Map all SDK events” the “af_app_opened” event will not be sent.
    5. If there are additional information attached to an event (e.g. Revenue for Purchase events) you want to forward to remerge, check the “Send Value” box.
    6. Click “Save & Close” to save your postback
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  4. Verification & Support

    Please email your Account Manager to confirm that we are receiving your events as expected.