Facebook Creative Specs

Remerge makes your app retargeting campaigns more efficient and scalable on both Facebook and Instagram. Both image and video assets are supported for app and carousel ads.

Facebook Specifications:

1. Facebook Mobile App Ad
2. Facebook Carousel
3. Instagram Mobile App
4. Instagram Carousel


Facebook does not allow redirects, nor attribution provider tracking links to be used for their campaigns. For this reason, we would require raw deep-links, such as clashofclans:// or clashofclans://home?param=1&param=2

Carousel ads support one deep-link per image, so clients can send the user to a different deep-link depending on each image’s specific targeting.

For additional information, please don’t hesitate to reach out to your Remerge Account Manager.