Creatives Best Practices

General

Before you start the design process with your creatives, it’s important to have a clear answer to the following questions:

Who is our target audience? What is the goal of the campaign? In which specific moment of the customer journey are you communicating with them? What actions has the user taken so far? What is the user doing right now? Where will he be taken to upon clicking?

Dos and Don’ts

Example with an animated gaming creative.

 

dos-donts